Compelling customer success stories are one of the most powerful tools in your go-to-market arsenal. In this episode I cover their structure, the questions to ask, and how to use them to help close more deals.
Customer Success Stories Read More »
“How can I get my team to go faster?” The fact is, you really can’t get them to go much faster. But you can make sure they’re going the right direction.
How Can I Get My Team To Go Faster? Read More »
In this episode I present a somewhat iconoclastic list of books related to product management that I’ve found extremely valuable, and which don’t often appear on those other “product management book” lists.
10 Product Management Books I Recommend Read More »
How do you describe product management? In this episode I share a framework that will help you answer this question.
The framework is simple and straightforward, so it’s easy to remember. It uses short words in ways everyone can understand. It doesn’t depend on technical or specialized knowledge.
And yet, it’s surprisingly powerful.
The Secret Product Management Framework Read More »
Your methodology, your process, is a means to an end. It’s not the end in itself. If it’s not helping you deliver on your goals, then you need to change it. And if you are looking for a high fidelity metric to use to manage your process or your people – consider the World Series.
The Dangers of Processes and Predications Read More »
If the product organization doesn’t provide the right product knowledge to Sales and Marketing, then they can’t be successful. In this episode I share more Minimum Product Knowledge necessary for Sales and Marketing success.
Sales Not Making Quota? It’s Probably Your Fault – Part 2 of 2 Read More »