The Product Management-Product Marketing Interface
How to give your product marketing managers the product knowledge they need for a successful go-to-market.
Episodes
Product Management For Founders
What Is The Minimum Effective Dose of Product Management? This episode is a portion of my recent workship on “product management for founders,” that I gave at the Incepto startup incubator in Menlo Park, CA. Links Some of the attendees are doing Steve Blank’s Lean Launchpad, which is really a great place to start. In Read More
Soft Skills For Product Managers
What Are the Most Important Soft Skills for Product Managers? I think most of us intuitively understand that soft skills are important for product managers. But, given that, let’s drill down a bit. In fact, come to that, what are “soft skills” anyway? One definition is: “Personal attributes that enable someone to interact effectively and Read More
Greg Prickril on Managing Your Product Management Career Like A Product
Strategic Career Management for Product Managers I’ve known Greg Prickril for several years. He has been coaching and training PMs for many years, after a long career as a PM with IBM and SAP. He gradually started noticing that product managers, on the whole, were not putting as much attention into their careers – their Read More
The Minimum Effective Dose of Product Management
There’s so much we could do as product managers – but we don’t have time to do it all. So you have to know where to apply your leverage, how to prioritize your time investment. You’ve heard of the 80/20 rule – what is the 20% you must do to get 80% of the value? Read More
The 40/40/20 Rule: A Direct Marketer’s Secret Weapon
There’s very little new under the Sun Even though we live in the most technologically advanced era in human history, and the world around us is changing constantly, faster and faster, in some areas there’s not that much new in the world. This applies particularly to products, what makes them great, and how companies succeed Read More