This episode is a follow-on of sorts to episode 302, “Not Technical? No Problem.” This question of “I’m not a programmer – can I be a product manager?” is surprisingly common. Most experienced product managers would say “yes” – you do not have to have been a programmer to be a great product manager. But, Read More
Product innovation can be defined as “Solving an important market problem in a new and better way, then taking it to market effectively” – but how do you find those important market problems that need better solutions? You have to talk to the market – and open-ended questions are your stock in trade for learning what you need to know.