In this episode, a common product management metaphor that’s actually terrible, plus two GOOD metaphors you can use to help you create better products. We use lots of metaphors for understanding, justifying, and explaining the things we do as product managers. Whether it’s our analytics as “the cockpit of a plane,” or comparing design constraints Read More
Even highly cognitively capable people – including product managers – can forget to do simple things that they know they should do. In this episode I discuss the power of checklists in general, a product management-related checklist you can start using right away, and some ideas for how you can embed checklists in your products to help your customers solve their problems.
In this episode I cover a fundamental skill and mindset about communication – the number one thing at which product managers must excel.
Like so many of my podcasts, this episode started from a Slack conversation last week. “What are some good products that were marketed badly?” Of course, if a good product is marketed badly, that usually means it’s going to fail, which usually means no one ever heard of it. But the fact is that there Read More
Compelling customer success stories are one of the most powerful tools in your go-to-market arsenal. In this episode I cover their structure, the questions to ask, and how to use them to help close more deals.
“How can I get my team to go faster?” The fact is, you really can’t get them to go much faster. But you can make sure they’re going the right direction.