Liza Collin is the Market Readiness Director for Visma. In this episode she shares why she created this position, and how she helps Visma’s product teams launch new products with much higher success rates.
Product managers create pitch decks and blog posts and user stories and sales trainings and … the list goes on. But what if you hit a creative roadblock? Here are 3 techniques for blasting through these obstacles.
How to give your product marketing managers the product knowledge they need for a successful go-to-market.
This episode is a portion of my recent workshop on “product management for founders,” that I gave at the Incepto startup incubator in Menlo Park, CA.
What are the most important soft skills for product managers? I think most of us intuitively understand that soft skills are important for product managers. But, given that, let’s drill down a bit.
Greg Prickril has been coaching and training PMs for many years. He started noticing that product managers, on the whole, were not putting as much attention into their careers – their professional development – as they could be. And that simply applying product management skills and techniques could make a big difference for PMs’ career outcomes.
There’s so much we could do as product managers – but we don’t have time to do it all. So you have to know where to apply your leverage, how to prioritize your time investment. You’ve heard of the 80/20 rule – what is the 20% you must do to get 80% of the value?
In this episode I share an important mental model I learned from Brian Kurtz, from his book Overdeliver, about his career in direct marketing, and his advice for anyone doing marketing of any kind.
Retrospectives are a great, cheap tool your team can use to rapidly improve their effectiveness. Here’s how to do them, how to sell your organization on them, and, as an example, a retrospective of this podcast’s 2019.