Authenticity is great – if you can fake that, you’ve got it made! Confidence is often a big challenge for product managers, because so much of the time we are in the realm of uncertainty. But to be persuasive we need to be confident – our audience is more likely to be persuaded by a Read More
139: Confidence and Authenticity and Saying “I Don’t Know” Read More »
Customer success stories are marketing and sales gold In this episode I show how to slice and dice a customer success story up into different components that can be used for creating great, engaging marketing content, for qualifying new prospects during discovery calls, and for handling sales objections. In the previous episode, episode 102, I
103: The Many Uses of A Customer Success Story Read More »
Transforming a customer success story I happened across this customer success story on a random website I visited. When I read it, I thought there were some opportunities for improvement. So, with a little bit of anonymizing and changing of details, this episode shares the original story, my observations about it, and a newer version
102: How To Transform A Customer Success Story From Meh to Wow! Read More »
“We’re All In Sales” My guest on the pod today is John Simmons. John is not a product manager. But he represents one of our most important “customers” – I’m using air quotes – he’s VP of North America Sales for Methodics, at Perforce. The sales team is our #1 most important ally in a
100: “We’re All In Sales” with John Simmons Read More »
Product management and rules of thumb A rule of thumb is defined as “a broadly accurate guide or principle, based on experience or practice rather than theory.” A lot of what we “know” in product management is actually a “rule of thumb.” In this episode, I talk about three product management rules of thumb I
94: Product Management Rules of Thumb for Decision Making and Persuasion Read More »
This episode is a follow-on to last week’s. Andy Bowden asked the following on LinkedIn a few weeks ago: Do you show your value through quantifiable results? If so, how? If not, why not? Many of us struggle coming up with numbers that reflect what our employers seek from us. In last week’s episode I
93: How To Show Quantifiable Results – Even If You Don’t Have The Numbers Read More »