Why do product managers need to know about sales funnels? I’m not successful if my product doesn’t sell. And I’ve argued before on this podcast that I have a lot of influence – as a product manager – over the success of my product. And my framework, what I call the Secret Product Management Framework, Read More
143: Sales Funnels For Product Managers Read More »
Learning from failure I worked on a product back in the mid-2000s called Accept360. It was a product for product managers. There’s no question that using Accept360 would make product management orgs more effective in a lot of different ways. But Accept360 failed as a product, and so in 2011 I started to realize I
108: Learning From Failure Read More »
Joe Morone, master salesperson and master sales trainer I love to talk to salespeople about how product managers and sales can collaborate and synergize – in episode 100 I had John Simmons on, another great sales leader. In this episode I welcome Joe Morone, author of The Smart Sales Method, which I’ve already mentioned a
106: Product Management And The Smart Sales Method, with Joe Morone Read More »
Customer success stories are marketing and sales gold In this episode I show how to slice and dice a customer success story up into different components that can be used for creating great, engaging marketing content, for qualifying new prospects during discovery calls, and for handling sales objections. In the previous episode, episode 102, I
103: The Many Uses of A Customer Success Story Read More »
Transforming a customer success story I happened across this customer success story on a random website I visited. When I read it, I thought there were some opportunities for improvement. So, with a little bit of anonymizing and changing of details, this episode shares the original story, my observations about it, and a newer version
102: How To Transform A Customer Success Story From Meh to Wow! Read More »
Even though it’s a “sales” book, product managers will find The Smart Sales Method by Joe Morone incredibly valuable. In this episode I share why.
101: The Smart Sales Method – Sales Fundamentals for Product Managers Read More »