Customer Success Stories

If you want to communicate, influence, and sell more effectively, you need to get good at telling stories. The customer success story is one of the most important types of stories to learn to elicit, structure, and tell well.

In this episode, I give you

  • The secrets to the structure of a great customer success story.
  • The questions to ask to get the most compelling and engaging content.

Links mentioned in the episode


The episode audio


How do you write customer success stories that win deals? 

Learn how in my new Customer Success Story Cheatsheet and Template!