Why do product managers need to know about sales funnels? I’m not successful if my product doesn’t sell. And I’ve argued before on this podcast that I have a lot of influence – as a product manager – over the success of my product. And my framework, what I call the Secret Product Management Framework, Read More
143: Sales Funnels For Product Managers Read More »
Dan Balcauski, the product pricing guru (part 2) Dan’s interview is excellent – and long. It’s going to expand your mind on how to think about pricing – so much so, in fact, that I have to air the interview in two parts! And this is part 2. (Find part one at 134: Dan Balcauski
135: Dan Balcauski On Pricing For Product Managers – Part 2 Read More »
5 Ways Product Managers Can Make More Money Software product managers are responsible for $5-$10 million in new revenue over the next 12 months. How do you get that? There are five ways your revenues can increase: Your market grows, and you grow with it naturally You beat your competitors more in your existing deals
131: How To Make More Money Read More »
The goal is a repeatable sales process, but… One of the goals of a relatively early stage company is to establish some sales and marketing traction. This is often called “a repeatable sales model.” Which means that a trained sales person – trained on how to market and sell your product – can successfully sell
127 – A Repeatable Sales Process – And Why You Don’t Have One Read More »
The Value Inequality is about Risk vs Price vs Value This is the second of two episodes (here’s part one) centered around what I call the Value Inequality. It’s a way of thinking about your customer’s perception of risk versus cost and value of your product. This episode is a bit wider ranging than the
126: The Value Inequality – Part 2 – Rerun Read More »
The Value Inequality is new way of thinking about pricing, value, and the customer’s perception of risk.
125: The Value Inequality – Part 1 (Rerun) Read More »