Why do product managers need to know about sales funnels?
I’m not successful if my product doesn’t sell. And I’ve argued before on this podcast that I have a lot of influence – as a product manager – over the success of my product.
And my framework, what I call the Secret Product Management Framework, has three pieces:
- Finding market problems worth solving.
- Creating the solutions to those problems.
- And taking the solutions to market. I.e., selling them.
I don’t do the actual selling, just as I don’t do the actual building of the solution.
I don’t need to be a developer to do #2, and I don’t need to be a salesperson or marketer to do #3.
So, in this episode, we talk about sales funnels. And you’ll find that there’s a lot of product management meat to them.
Episodes and links
In this episode I mention two other episodes related to sales funnels that I highly recommend:
- Episode 131: How To Make More Money – about the 5 ways product managers can make more money (with their products).
- Episode 127: A Repeatable Sales Process And Why You Don’t Have One – about why many organizations have problems selling their products and what to do about it. This episode also contains the description of the Minimum Viable Product Knowledge, which is the fundamental information that product management should be providing to product marketing and sales to help them succeed.
- The Secret Product Management Framework is where I describe what I call The Secret Product Management Framework, a simple yet powerful way to think about product management and how to succeed in it.
And there’s my PM meetup, every Friday morning. I’d love to have you join us! Get on the notification list.
And if you’re interested in coaching, schedule a free call with me.
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