Tools and Techniques

The Product Bible In the previous episode I made a lot of complaints about PRDs, and then I made some claims that they could be better. In this episode, how you might actually make a better PRD. (This might be me tilting at windmills!) The overall argument PRDs are problematic. They go stale. No one Read More

PRDs are problematic Among other things, PRDs have problems like this: “They go stale fast” “No one reads them” “They are about what and not why” At the beginning of a real product effort, you have very high uncertainty There’s lots of experimentation What you know changes constantly They often don’t talk about the customer,

Creativity and fear – daily realities for product managers We product managers are inventing stuff most of the time. Whether it’s new features, or designs, or go to market materials, or just making decisions. And that means we are going to have creative blocks. A lot. That is, except for those times when we can

Imposter Syndrome makes it tough to take on that next project, especially in an uncertain, complex domain like product management or product marketing. Here are some techniques you can use to get moving.