Guest Interviews

Interviewing the industry’s best

Interview with David Binetti on the concept of Innovation Options, Part 2

Innovation Options are superior to ROI for justifying investment in innovation At the end of 2016, Nils heard and met David Binetti at a Product Tank meetup. He was blown away by David’s take on the ROI of Innovation and Innovation Options. So we asked David to come in for a more in-depth interview. This

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