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Use your knowledge of the problems and challenges your prospects are facing, and the stories of your successful customers, to reduce the prospect’s perception of risk about your product.

Liza Collin is the Market Readiness Director for Visma. In this episode she shares why she created this position, and how she helps Visma’s product teams launch new products with much higher success rates.

How to give your product marketing managers the product knowledge they need for a successful go-to-market.