The Product Management-Product Marketing Interface

The Product Management-Product Marketing Interface

I saw a friend the other night at a concert. (His young kids were both performing solo songs at a coffeehouse – it’s kind of a precocious family – they were great!). He recently moved from product management to product marketing. His current project is to pull together a go-to-market plan for his product. At the moment, in his words, he is “Waiting for product management to tell me what I need to know.”

This is one of the downsides of being the locus of all this product communication – people are always waiting on us product managers.

But it started me thinking about how we might make this as easy on ourselves – and as easy on our teammates in product marketing – as possible.

In this episode, I talk about what go-to-market really means. The “what?” and “why?” of the situation. And then I give one idea for how you might be able to work with your product marketing manager to “tell them what they need to know” in a relatively painless way.

On Product Knowledge and Go-to-Market

In the episode I mention a number of articles and podcasts on this topic of “product knowledge” for go to market, and here are some of them:

Other Good Links

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