Finding Market Problems

How to ask great questions for market discovery In this episode, some guidance on asking questions for market discovery, sales, prompting your own creativity, and just having conversations with other human beings. A lot of times you find guidance on market discovery where they “be sure to ask open-ended questions,” without explaining what that means Read More

Product innovation can be defined as “Solving an important market problem in a new and better way, then taking it to market effectively” – but how do you find those important market problems that need better solutions? You have to talk to the market – and open-ended questions are your stock in trade for learning what you need to know.