Digging For Market Problems Worth Solving With Open-Ended Questions

Episode 62: Digging for Market Problems Worth Solving, With Open-Ended Questions

Product innovation can be defined as “Solving an important market problem in a new and better way, then taking it to market effectively” – but how do you find those important market problems that need better solutions? You have to talk to the market – and open-ended questions are your stock in trade for learning what you need to know.