Episode 63: 3 Short Acts of Product Management
In this episode, three short “acts” – somewhat related brief stories that, hopefully, illuminate aspects of product management for you.
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Episodes
Episode 62: Digging for Market Problems Worth Solving, With Open-Ended Questions
Product innovation can be defined as “Solving an important market problem in a new and better way, then taking it to market effectively” – but how do you find those important market problems that need better solutions? You have to talk to the market – and open-ended questions are your stock in trade for learning what you need to know.
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Episode 61: Reducing The Perception of Risk – The Art of Pre-handling Objections
Use your knowledge of the problems and challenges your prospects are facing, and the stories of your successful customers, to reduce the prospect’s perception of risk about your product.
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Episode 60: Liza Collin on Product Readiness
Liza Collin is the Market Readiness Director for Visma. In this episode she shares why she created this position, and how she helps Visma’s product teams launch new products with much higher success rates.
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Creative Block Busters for Product Managers
Product managers create pitch decks and blog posts and user stories and sales trainings and … the list goes on. But what if you hit a creative roadblock? Here are 3 techniques for blasting through these obstacles.
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The Product Management-Product Marketing Interface
How to give your product marketing managers the product knowledge they need for a successful go-to-market.
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