117: The Secret of Great Social Proof

117: The Secret of Great Social Proof

The Secret of Great Social Proof

One of the main jobs of our rational brain is to justify the decisions of our emotional brain.

As product managers, the decision that interests us the most is people deciding to buy our product.

That means we need to understand how to make our product, our positioning, and our marketing appeal to our prospect’s emotional brain.

In this episode – how to do that, using stories of our customers achievement of personal goals, as the basis for great social proof for our product’s awesomeness.


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