Leading impactful product teams If you’re a product leader, then you probably have a few goals for yourself and your team: Having a big impact on the business. Increasing sales, revenue, and profits. Perhaps you aspire to be a gifted, charismatic leader. But what if the team isn’t meeting the potential? It’s not having the
of Product Management
In every episode of the Secrets of Product Management podcast you get actionable insights, techniques, and hacks to help you create more value in the world and accelerate your product management career.
5 Ways Product Managers Can Make More Money Software product managers are responsible for $5-$10 million in new revenue over the next 12 months. How do you get that? There are five ways your revenues can increase: Your market grows, and you grow with it naturally You beat your competitors more in your existing deals
A look back, a look forward for the podcast In this episode I look back at 2022 and its highlights on the podcast, and what you can expect for 2023. Episodes I mentioned 121: Andrew Bowker on “Build Your Own Product” 106: Product Management And The Smart Sales Method, with Joe Morone 98: The 5
Putting knowledge in your product creates happier customers and great differentiation Even if it’s basic knowledge that everyone knows, putting it in your product will make your product more valuable. And of course, the more knowledge you can embed, the better. Links The article this episode is based on – Customers Don’t Buy Capabilities, They
I asked ChatGPT some questions about product management. In this episode, I review its answers, and share my thoughts on this amazing new technology and its current limitations.
The goal is a repeatable sales process, but… One of the goals of a relatively early stage company is to establish some sales and marketing traction. This is often called “a repeatable sales model.” Which means that a trained sales person – trained on how to market and sell your product – can successfully sell
The Value Inequality is about Risk vs Price vs Value This is the second of two episodes (here’s part one) centered around what I call the Value Inequality. It’s a way of thinking about your customer’s perception of risk versus cost and value of your product. This episode is a bit wider ranging than the
The Value Inequality is new way of thinking about pricing, value, and the customer’s perception of risk.
Product Roadmaps – can’t live with ’em, can’t live without ’em Facts about roadmaps They are predicting the future As Neils Bohr said, “Prediction is hard, especially about the future.” A roadmap is interpreted as a commitment This is a cognitive bias of your audience You must manage it The audience doesn’t really want to
About Your Host
Your host, and author of The Secret Product Manager Handbook
When I started in product management, there were no resources for learning product management.
To help new product managers avoid that struggle, for years I’ve been providing that “secret” information on my Secret Product Manager Handbook website, this podcast, and my YouTube channel.
(You can get a lot of my best material in the Kindle or paperback version of The Secret Product Manager Handbook - a real book! It’s crammed full of all the things I wish someone had told me when I started.)