What Have I Done For You Lately?

Most people don’t know about this powerful technique for reducing churn and increasing retention. I call it the “What Have I Done For You Lately?” report.

It’s a report or a message or an infographic that illustrates all the value that a specific customer got from your product in the last year, expressed in their terms, not yours.

Using Stencil, a tool that I use on a weekly basis, and other examples of tools I’ve worked with in the past, I illustrate the idea in this episode. Then I give you some actions you can take right away to start using it.



How do you write customer success stories that win deals? 

Learn how in my new Customer Success Story Cheatsheet and Template!