The Two Stories Every Product Manager Must Be Able To Tell

There are two critical stories every product manager should be able to tell about their product:

  • The story of the poor prospect who doesn’t have your product yet
  • The story of your customer, whose life has been transformed due to your product

I’ll help you learn how to tell both stories in this episode.

This podcast episode was inspired by Mario Martinez’ “Selling With Social” podcast episode with Mark Adams.

Adams is the author of 7 Stories Every Salesperson Must Tell.


Would you like personalized advice and guidance on how to apply the ideas in this episode? I provide 1-on-1 coaching and consulting to help product managers and marketers ignite their careers. To try it out, sign up for a free “taster” coaching session.

My book, The Secret Product Manager Handbook, is full of great information and tools for product management you won’t find anywhere else.

And if you want to become much better at giving business presentations, sign up to be notified about my upcoming online course “How to Influence, Persuade, and Sell Like Top Executives.”

My website is – join me over there for much more content about product management, go-to-market, finding market problems, and persuasion and business skills.

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  • […] have many podcasts, articles, and videos on storytelling: “The Two Stories Every Product Manager Must Be Able To Tell” (podcast episode), Turn A Good Story Into A Great Story In An Hour (video), Three Simple […]

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