storytelling

102: How To Transform A Customer Success Story From Meh to Wow!

Transforming a customer success story I happened across this customer success story on a random website I visited. When I read it, I thought there were some opportunities for improvement. So, with a little bit of anonymizing and changing of details, this episode shares the original story, my observations about it, and a newer version Read More

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93: How To Show Quantifiable Results – Even If You Don’t Have The Numbers

This episode is a follow-on to last week’s. Andy Bowden asked the following on LinkedIn a few weeks ago: Do you show your value through quantifiable results? If so, how? If not, why not? Many of us struggle coming up with numbers that reflect what our employers seek from us. In last week’s episode I

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More Proven Secrets for Brilliant Storytelling

71: More Proven Secrets For Brilliant Storytelling

Authentic and brilliant storytelling – about of your product, your customers, and yourself – can be one of the most important tool in your toolbox for success. In this episode we delve into more of the stories you need to be able to tell, how to structure them. And I expose some negative patterns in storytelling you should avoid, as well.

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