Transforming a customer success story I happened across this customer success story on a random website I visited. When I read it, I thought there were some opportunities for improvement. So, with a little bit of anonymizing and changing of details, this episode shares the original story, my observations about it, and a newer version Read More
In this episode, my guest Jose Platero tells the story of how he created the Aspiring Product People community on Clubhouse.
This episode is a follow-on to last week’s. Andy Bowden asked the following on LinkedIn a few weeks ago: Do you show your value through quantifiable results? If so, how? If not, why not? Many of us struggle coming up with numbers that reflect what our employers seek from us. In last week’s episode I
In this episode, answers to a few questions I get often when I’m presenting or training product managers on storytelling. A great story is about a problem worth solving, a difficult and challenging path to a solution that only you can navigate, followed by a meaningful transformation when the problem is solved. Very simple to
Authentic and brilliant storytelling – about of your product, your customers, and yourself – can be one of the most important tool in your toolbox for success. In this episode we delve into more of the stories you need to be able to tell, how to structure them. And I expose some negative patterns in storytelling you should avoid, as well.
Do you have a product that some customers love, but you haven’t achieved a repeatable sales model? Then chances are you need to fix your go-to-market strategy – how you market and sell you product.