Joe Morone, master salesperson and master sales trainer I love to talk to salespeople about how product managers and sales can collaborate and synergize – in episode 100 I had John Simmons on, another great sales leader. In this episode I welcome Joe Morone, author of The Smart Sales Method, which I’ve already mentioned a Read More
Customer success stories are marketing and sales gold In this episode I show how to slice and dice a customer success story up into different components that can be used for creating great, engaging marketing content, for qualifying new prospects during discovery calls, and for handling sales objections. In the previous episode, episode 102, I
Even though it’s a “sales” book, product managers will find The Smart Sales Method by Joe Morone incredibly valuable. In this episode I share why.
“We’re All In Sales” My guest on the pod today is John Simmons. John is not a product manager. But he represents one of our most important “customers” – I’m using air quotes – he’s VP of North America Sales for Methodics, at Perforce. The sales team is our #1 most important ally in a
If the product organization doesn’t provide the right product knowledge to Sales and Marketing, then they can’t be successful. In this episode I share more Minimum Product Knowledge necessary for Sales and Marketing success.
If the product organization doesn’t provide the right product knowledge to Sales and Marketing, then they can’t be successful. In this podcast episode and the next one, I share the Minimum Product Knowledge for Sales and Marketing success.