If the product organization doesn’t provide the right product knowledge to Sales and Marketing, then they can’t be successful. In this episode I share more Minimum Product Knowledge necessary for Sales and Marketing success.
Sales Not Making Quota? It’s Probably Your Fault – Part 2 of 2 Read More »
There are two critical stories every product manager should be able to tell about their product – about their poor beknighted prospect, and about their heroic, successful customer
The Two Stories Every Product Manager Must Be Able To Tell Read More »
Innovation Options are superior to ROI for justifying investment in innovation At the end of 2016, Nils heard and met David Binetti at a Product Tank meetup. He was blown away by David’s take on the ROI of Innovation and Innovation Options. So we asked David to come in for a more in-depth interview. This
Interview with David Binetti on the concept of Innovation Options, Part 2 Read More »
We product managers are not our customers. Without good market information, we can’t make good product decisions. So, we need to spend a lot of time talking to customers and our market to find out what we should make. Here’s how to do that better.
Being Better At Getting Customer Feedback Read More »
Rob and I both do some advising, are invited to advise various companies, and lead workshops. The conversation in this episode grew out of self-reflection we’ve both done about our advising, our readiness to be advisors, and what organizations seeking advice should consider when seeking out advisors.
Advising – Do You Know As Much As You Think You Do? Read More »