If the product organization doesn’t provide the right product knowledge to Sales and Marketing, then they can’t be successful. In this episode I share more Minimum Product Knowledge necessary for Sales and Marketing success.
Innovation Options are superior to ROI for justifying investment in innovation At the end of 2016, Nils heard and met David Binetti at a Product Tank meetup. He was blown away by David’s take on the ROI of Innovation and Innovation Options. So we asked David to come in for a more in-depth interview. This Read More
We product managers are not our customers. Without good market information, we can’t make good product decisions. So, we need to spend a lot of time talking to customers and our market to find out what we should make. Here’s how to do that better.
Rob and I both do some advising, are invited to advise various companies, and lead workshops. The conversation in this episode grew out of self-reflection we’ve both done about our advising, our readiness to be advisors, and what organizations seeking advice should consider when seeking out advisors.