In this episode, answers to a few questions I get often when I’m presenting or training product managers on storytelling. A great story is about a problem worth solving, a difficult and challenging path to a solution that only you can navigate, followed by a meaningful transformation when the problem is solved. Very simple to Read More
Episodes About Persuasion
Kristy Olinger – Communication Guru I met Kristy Olinger a few months ago, introduced by our mutual friend Greg Prickril (a guest on the podcast last year). We immediately hit it off and I knew she’d be a great guest for the podcast. In her day job Kristy is a product manager for credit card Read More
How to have more confidence when presenting This episode arose out of a conversation I had a while back with a young product manager. She was struggling with preparing a presentation, and not just with the content, but with how to present it effectively. She’d gotten some feedback that she needed to show more self-confidence. Read More
Authentic and brilliant storytelling – about of your product, your customers, and yourself – can be one of the most important tool in your toolbox for success. In this episode we delve into more of the stories you need to be able to tell, how to structure them. And I expose some negative patterns in storytelling you should avoid, as well.
This episode is about a new way of thinking about pricing, value, and the customer’s perception of risk. I call it the Value Inequality. Of course, the first rule of pricing is: Your product must cost less than the problem costs the customer. No customer will pay more to solve a problem than the problem Read More