If the product organization doesn’t provide the right product knowledge to Sales and Marketing, then they can’t be successful. In this podcast episode and the next one, I share the Minimum Product Knowledge for Sales and Marketing success.
This episode and the previous episode came about after some recent executive presentations. I guess I seemed very persuasive because a few colleagues asked me for tips on how to improve their persuasion skills. So I wrote a series of blog posts. Then, on a roll, I did two live videos on Facebook (part 1 Read More