Use the V.A.L.U.A.B.L.E. rubric to write requirements that result in better communication and higher quality features.
This episode is about a new way of thinking about pricing, value, and the customer’s perception of risk. I call it the Value Inequality. Of course, the first rule of pricing is: Your product must cost less than the problem costs the customer. No customer will pay more to solve a problem than the problem Read More
Innovation Options are superior to ROI for justifying investment in innovation At the end of 2016, Nils heard and met David Binetti at a Product Tank meetup. He was blown away by David’s take on the ROI of Innovation and Innovation Options. So we asked David to come in for a more in-depth interview. This Read More
At the end of 2016, Nils watched a Q&A with David at a Product Tank meetup. He was blown away by David’s take on the ROI of Innovation and Innovation Options. So we asked David to come in for a more in-depth interview. This is the first of two parts of what turned into a Read More
We product managers are not our customers. Without good market information, we can’t make good product decisions. So, we need to spend a lot of time talking to customers and our market to find out what we should make. Here’s how to do that better.