My article “How to Prioritize: Top 6 Prioritization Techniques” is the most popular on the Secret Product Manager Handbook website. I wrote it a while ago, and although I’ve updated it a bit over time, I thought I might take another pass at the topic.
Clearly prioritization continues to be one of the most important problems for product managers.
- How To Measure Anything, by Douglas W. Hubbard
- Teresa Torres’ Product Talk website with lots of information, training, and guidance about customer discovery
- I have many podcasts, articles, and videos on storytelling: “The Two Stories Every Product Manager Must Be Able To Tell” (podcast episode), Turn A Good Story Into A Great Story In An Hour (video), Three Simple Steps To Make Your Customer Stories 10x Better (article).
- My YouTube channel – visit for lots of archived videos, and my weekly live stream.
- The Secret Product Manager Handbook, my guide to product management. One reviewer said “I really think your book was incredibly valuable. Much easier to use than [another well-known product management book].”
Here are top takeaways from the podcast episode:
- Prioritization is driven – or should be – by our desire to create value in the market, faster. And “value” means a better solution to a problem that a market has an urgent need and budget to solve.
- Don’t be afraid of using your intuition about what is valuable and feasible.
- Being decisive also means being able to defend your decisions, and that means persuasion, and that should make you think about stories – the stories of the prospects and customers who will love your solution to their problem.
- Use data if you can – but recognize that you’re still predicting the future.
- Use your organization’s strategy as a tool for prioritization, if the strategy is really about creating value in the market.
- In addition to all the other reasons product management is hard, one of the biggest challenges is that you are predicting the future, all the time.
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Leave me a comment below letting me know what you think of this way of thinking about prioritization.