As you know, I’ve been doing a weekly video series on YouTube about various product management topics. I’ve found they make good podcasts as well. (Despite the fact that you can’t see the visuals in the podcast – a link to the original video is below!) The topic for this episode is some practical guidance …
Risk Versus Price Versus Value This is the second of two episodes centered around what I call the Value Inequality. It’s a way of thinking about your customer’s perception of risk versus cost and value of your product. This one’s a bit wider ranging than the last episode. I start out talking about some of …
The Value Inequality Part 2: Managing Risk and Change Read More »
This episode is about a new way of thinking about pricing, value, and the customer’s perception of risk. I call it the Value Inequality. Of course, the first rule of pricing is: Your product must cost less than the problem costs the customer. No customer will pay more to solve a problem than the problem …