In this episode I share an important mental model I learned from Brian Kurtz, from his book Overdeliver, about his career in direct marketing, and his advice for anyone doing marketing of any kind.
In this episode, a common product management metaphor that’s actually terrible, plus two GOOD metaphors you can use to help you create better products. We use lots of metaphors for understanding, justifying, and explaining the things we do as product managers. Whether it’s our analytics as “the cockpit of a plane,” or comparing design constraints Read More
Even highly cognitively capable people – including product managers – can forget to do simple things that they know they should do. In this episode I discuss the power of checklists in general, a product management-related checklist you can start using right away, and some ideas for how you can embed checklists in your products to help your customers solve their problems.