Risk Versus Price Versus Value This is the second of two episodes centered around what I call the Value Inequality. It’s a way of thinking about your customer’s perception of risk versus cost and value of your product. This one’s a bit wider ranging than the last episode. I start out talking about some of Read More
The Value Inequality Part 2: Managing Risk and Change Read More »
This episode is about a new way of thinking about pricing, value, and the customer’s perception of risk. I call it the Value Inequality. Of course, the first rule of pricing is: Your product must cost less than the problem costs the customer. No customer will pay more to solve a problem than the problem
Introduction To The Value Inequality Read More »
This episode and the previous episode came about after some recent executive presentations. I guess I seemed very persuasive because a few colleagues asked me for tips on how to improve their persuasion skills. So I wrote a series of blog posts. Then, on a roll, I did two live videos on Facebook (part 1
Persuasion Tips: Part 2 Read More »
After some recent executive presentations in which I guess I seemed very persuasive, a few colleagues asked me for tips on how to improve their persuasion skills. So I wrote a series of blog posts about this. Then, on a roll, I did two live videos on Facebook (part 1 and part 2) about persuasion.
Persuasion Tips: Part 1 Read More »
Bad news is product management stock in trade In this episode I talk about the best tactics for delivering bad news. Have you ever had to tell a customer you weren’t going to deliver their favorite feature? Or inform your executive team that your new product version will be later than you had promised? We
How To Deliver Bad News (Without Getting Fired) Read More »
This podcast is the first of a series discussing some of the key tech concepts you need to be an effective software product manager, even if you aren’t technical. I briefly cover all the different types of skills and characteristics product managers need to have (technical skills is just one of these, an equal among
Not Technical? No Problem! Tech Secrets You Need To Know, Part 1 Read More »