If the product organization doesn’t provide the right product knowledge to Sales and Marketing, then they can’t be successful. In this podcast episode and the next one, I share the Minimum Product Knowledge for Sales and Marketing success.
Most people don’t know about this powerful technique for reducing churn and increasing retention. I call it the “What Have I Done For You Lately?” report. It’s a report or a message or an infographic that illustrates all the value that a specific customer got from your product in the last year, expressed in their
I removed a feature from one of the applications I manage this week, and I used a Fermi estimate to validate that it would be safe to do so. What’s that you say, “a Fermi estimate?” And why do I think Fermi estimates are one of the most powerful analytical tools in the product manager’s
Use the V.A.L.U.A.B.L.E. rubric to write requirements that result in better communication and higher quality features.
There are two critical stories every product manager should be able to tell about their product – about their poor beknighted prospect, and about their heroic, successful customer