title card reading "94: Product Management Rules of Thumb" with a picture of Nils giving a thumbs up

94: Product Management Rules of Thumb for Decision Making and Persuasion

Product management and rules of thumb

A rule of thumb is defined as “a broadly accurate guide or principle, based on experience or practice rather than theory.”

A lot of what we “know” in product management is actually a “rule of thumb.” In this episode, I talk about three product management rules of thumb I think are particularly powerful for use in decision making and persuasion.

My rules of thumb

  • It has to work.
  • It has to be 10x better.
  • It has to fit (aka, “the 3 boxes” rule).

Related episodes

Some of my previous podcast episodes and articles on:

Some other peoples’ articles about mental models I find repeatedly useful:


If you are just getting into product management, or you’re busy leveling up into more senior PM positions, don’t forget there are a ton of resources in my previous episodes – on storytelling, persuasion, prioritization, working with developers, working with marketers – and on my website The Secret Product Manager Handbook.

And if you want to accelerate your product management career, go to calendly.com/nilsdavis/consultation for a FREE 45 minute coaching and discovery call. (No obligation.)

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