86: Data-driven product management

86: Data-driven Product Management

What does data-driven product management really mean?

In episode 83 of this podcast my guest Noa Ganot reminded us that the term “data-driven product management” originally meant you weren’t prioritizing what to build simply based your own opinions, out of your own head, or the opinions of your colleagues.

You would use “data” – such as interviews, observations, and surveys – that came from research, especially with customers.

She noted that as our tools have gotten more powerful, our vision has unfortunately gotten narrower, to the point that we think of “data” only as “numbers gained from analytics.”

Doing data-driven product management doesn’t mean you have analytical numbers to justify every decision.

It means you use data to help justify your decisions (because there is never certainty).


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