Overcoming The Curse of Knowledge In Market Discovery

We are experts in our product, and often in our domain. How do we overcome our expertise – the Curse of Knowledge – to discover new things about our market? In this podcast, taken from my weekly live Facebook video, I talk about a few simple questioning techniques you can use.

The video/podcast was inspired by a tweet by John Cutler, whom I recommend following and reading:

In the podcast, I mentioned an earlier video I did on persuasion (especially the use of silence). It’s part one of a series of two videos on persuasion.

Finally, if you’re interested in my book (you should be! One person said “it’s like talking to a mentor”) you can get it here

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