155: PM's Guide To Cognitive Biases

155: The PM’s Guide to Cognitive Biases

Product Manager’s Guide To Cognitive Biases

That sounds funny, doesn’t it? I’m not giving you cognitive biases in this episode. I’m giving you information about cognitive biases so you can manage them better.

What’s a cognitive bias? According to Wikipedia: “A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment.”

Cognitive biases lead to bad decision making and other bad, or at least, non-rational outcomes. Knowing about them can help us manage them, because we all have them, even if we think we don’t. (The name for that is the “Blind Spot Bias” – which makes our own cognitive biases invisible to us.)

Links and resources

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