Putting knowledge in your product creates happier customers and great differentiation
Even if it’s basic knowledge that everyone knows, putting it in your product will make your product more valuable. And of course, the more knowledge you can embed, the better.
- The article this episode is based on – Customers Don’t Buy Capabilities, They Buy Knowledge.
- A related post (that also includes something from Kathy Sierra) – 5 Surprising Ideas That Will Make Customers Love Your Products.
- Kathy Sierra’s amazing talk at the 2014 Business of Software Conference – Building the Minimum Badass User
- The Secrets of Product Management community – please check it out!
Product Management Grad School
In my 90-day product management mastery program you will:
- Build a clear roadmap for your product management career.
- Train your product thinking.
- Grow your expertise in strategic leadership.
- Develop persuasion and storytelling skills to lead through influence
Learn more at the PM Grad School website.
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