Strategic Product Management
Do you want to be a more strategic product manager?
Step 1: Start asking Why?
I explain what I mean in this episode.
And then I go into a lot of depth about what is a strategy, how are tactics and strategies related, and other useful concepts.
Summary
- Strategies and tactics are hierarchical
- If you have a good market model for your features you can use the organization’s strategy/strategic goals to prioritize
- You still have to use your intuition
- This doesn’t solve all our prioritization problems
Links
- Good Strategy Bad Strategy by Richard Rumelt.
- Wikipedia article on strategy.
- An earlier podcast episode on prioritization that talks about what I call “market footprints’ in this episode.
Three things you can start doing today
- Start creating “market footprints” for your features (I explain what a “market footprint” is in the episode.)
- Customers, segments, competitors, themes – at least as “notes” on the feature
- Use your organization’s strategy to guide your prioritization, based on the market footprints of your features.
- Learn to use the market footprint and alignment to the product strategy concepts to have more productive prioritization conversations.
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