107: Overcoming Biases Using Adversarial Product Management, With Chris Butler

107: Overcoming Biases Using Adversarial Product Management, with Chris Butler

How “Adversarial Product Management” helps us overcome biases

Our cognitive – and other – biases can lead to bad decisions and poor product designs.

You see the results in products that are hard to use, or that simply fail to make a dent in the market.

But there are ways to overcome and manage these cognitive biases. And in this episode my friend Chris Butler gives us some great advice on “adversarial product management” to do just that.

Chris has a fantastic presentation on YouTube, called Adversarial Product Management, and as soon as I saw it I wanted to get him on the podcast to share his ideas.

The term “adversarial” comes from Nobel-prize winning behavioral scientist Daniel Kahneman, who expands on it in this EDGE talk, about the need to test our ideas against bias.

We have these cognitive biases, and the worst of them is the one that tells us we don’t have cognitive biases. I’m not talking about the Dunning-Kruger effect, but something more insidious. It’s called the “blindspot bias” and it just means we cannot detect when our own biases are affecting our thinking.


And the special deal on Calido I mentioned is at https://appsumo.com/products/calido/.

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